The deep integration of the metaverse and digital healthcare is fundamentally reshaping the nature of health data. Traditional electronic health records (EHRs), characterized as discrete, event-driven "solid records," are evolving into "digital life streams"—continuously generated, cross-platform flowing, and algorithmically reconfigured data processes. This ontological shift poses profound challenges to existing data governance frameworks. On one hand, the heightened fluidity of data renders traditional privacy mechanisms, which rely on clear data boundaries, increasingly ineffective. On the other hand, dominant platforms are "reterritorializing" this fluid data through technical standards, protocols, and hardware monopolies, thereby constructing novel power structures that extend from the software layer to the hardware layer. Employing "liquefaction" and "reterritorialization" as core analytical lenses, this paper systematically investigates the structural dilemmas of health data governance in the metaverse. It poses three central research questions: (1) How does the emergence of "digital life streams" alter the foundational premises of data governance; (2) How does the dialectic between liquefaction and reterritorialization shape the power dynamics of health data; (3) In the face of this dual movement, what form should a new governance paradigm take through a critical analysis of technological solutions (federated learning, zero-knowledge proofs, trusted execution environments), legal-regulatory models (GDPR, HIPAA), and market-based mechanisms—examined across five dimensions: power distribution, economic equity, value choices, accountability, and digital sovereignty—this paper reveals the inherent limitations of single-pronged governance approaches in addressing a highly dynamic data ecosystem. Building on this critique, the paper proposes a relational data governance paradigm and constructs a multi-level framework integrating micro-level technological architecture (privacy by default, interoperability standards, explainable algorithms), meso-level institutional innovations (data trusts, digital commons, participatory auditing), and macro-level legal reforms (digital personality rights, digital gatekeeper regulation, global minimum standards). This framework moves from "data ownership" to "data relational rights" and supplements "individual privacy protection" with "collective digital well-being," achieving a dual conceptual elevation. It further embeds operational mechanisms such as the "four elements" of data trusts (trustee composition, decision-making, benefit distribution, supervision) and Ostrom's eight principles for governing digital commons. Drawing on case studies including the Apple Health ecosystem, VR psychotherapy platforms, and the European Health Data Space (EHDS), the paper offers both theoretical integration and policy references for the governance of health data in the metaverse.
Key Words: metaverse; health data governance; digital life stream; liquefaction; reterritorialization; data trusts; digital personality rights.